I’ve attended multiple employee benefits industry conferences this year and I always get questions about how brokers and agencies can become better marketers.
What was your first experience at a large industry convention? I just attended my first National Association of Health Underwriters (NAHU) convention this week and it definitely did not disappoint. From legislative updates and professional development to networking and awards celebrations, it was a full event.
But, the most amazing aspect was seeing our association grapple with the current industry challenges and discuss innovative solutions.
I’m sharing our team’s top seven takeaways from this year’s NAHU convention…
“What are you doing for employees that don’t qualify for benefits or didn’t elect health insurance coverage?” If you aren’t already asking your clients and prospects this question, I’m urging you to start!
Although rising health insurance premiums may make the question challenging for employers to answer, it’s also become increasingly important to ask. I see that there are two distinct ways to serve the unbenefited…
1) benefits the employer can provide
2) benefits the employer can offer
What’s your mid-year strategy? The next couple months carry vast opportunity with both current clients and prospects. There’s no looming renewal deadlines or employer end of the year close-out urgency or organizing open enrollment meetings. So how are you leveraging the time?
I’m sharing 3 ideas to help make the most of your mid-year efforts….
Can you SHOW your clients how much money you’ve helped them save? One of our brokers recently shared on LinkedIn that he’d helped clients save more than $1M in the past few years with freshbenies (just one of the many strategies they use with their clients). WOW – that’s real money!
Remember the Amazon Fire Phone? Did anyone besides me own one?
I anxiously awaited my new phone’s arrival in July of 2014 – excited to be an early adopter of new, cool innovations. My excitement quickly turned to frustration once the phone arrived.
Six months later, it went back in the box and I went back to owning an iPhone.
Did you make it to San Diego for the BenefitsPRO Expo? From machine learning to the Broker of the Year Panel, it was a terrific 3 days of connecting with benefits experts from all over the country.
If you were there, maybe your mind is still swirling with ideas. If not, we believe sharing is caring and hope this recap helps to fill you in.
Below is a compiled list of 10 takeaways from our team....