We Believe


...that busy families should have access to trustworthy, real-life healthcare solutions that save time, money and frustration.


...in giving back! We donate 20% of our profits to charities that make a positive impact on healthcare in the US and throughout the world.


...our members, employers and broker partners who put their trust in us deserve best-in-class service and our entire team is focused on making sure it happens every day.


...in having fun! Because, seriously, if you’re going to work this hard, you should have fun while doing it!

Who we are

Reid Rasmussen

Co-Founder & CEO

Born and raised a Canadian, one of Reid’s proudest moments is becoming an American citizen. His entire career has been dedicated to helping Americans gain access to quality healthcare.

In 2009, he considered what Americans would need if the Affordable Care Act (ACA) passed. Based on his experience as a Canadian, he knew that up-and-coming non-insurance tools such as telehealth, doctors online, advocacy, and discounts would be in dire need.

Once he had the idea for a solution, he knew exactly where to turn for help…his lovely & talented wife.

Heidi Rasmussen

Co-Founder & COO

Heidi spent 27 years with a major department store where she held store and corporate management positions in marketing, buying, brand management, training and store environment. Being a “jack-of-all-trades" uniquely positioned her to run a successful business.

No matter what the product or service, she’s learned people want brands that engage and simplify their lives. Even more, they want brands to follow through on their promises.

There’s only one thing that would cause her to consider leaving her career in retail and that was her favorite person, Reid.

Tonia Degner

Tonia Degner

Chief Strategy Officer

Tonia has been a leader in the retail industry for 20+ years with a focus on driving vision and growth strategies in large P&L business sectors.

Her most recent experience includes Director positions at Amazon.com where she created disruptive strategies for major brands.

She joined freshbenies because of her passion to enhance the American healthcare experience with innovative solutions.

Meet the team!

So much talent. One Goal. We’re all working to take the headache out of healthcare…each in our own special way!
David Jones

David Jones

Broker Sales Executive – West

Neil Kennish

Neil Kennish

Broker Sales Executive - Central

Adam Hodge

Broker Sales Executive -

Jadd Kekhia

Broker Sales Representative

Adele O’Reilly

Client Services Manager

Trey Williams

Client Services Specialist

John Maxwell

Digital Marketing Manager

Jeanette Edgar

Digital Marketing Manager

Tammy de Wet

Project Specialist

Terri Martinez

Engagement Coordinator

Janet Hilton

Janet Hilton

Project Manager for Sales Initiatives

Member Services Team

The Team

Who do we help?

We help our members take the headache out of their healthcare. We help insurance brokers provide a strategic approach to their employers.  We help employers control healthcare costs while providing an innovative, high-value benefit to their employees. AND, we make it simple for all to use and enjoy!