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4 Ways freshbenies Simplifies Life for HR (and Everyone)

Dec, 10 2019

“Why can’t any of this be easier?” A question I asked myself MANY times in my former position as an Area HR Director. Now, I do love a good challenge, but with so many vendors and multiple ways of doing things, along with expectations of how I could help them – it left me wondering, “Am I the one expecting too much?” My wish was for a partner who’d provide benefits and services to my team that help them, help the company and, yes, help me!

With that in mind, I’m sharing 4 ways freshbenies makes life easier for HR clients…

1. Strengthen the core

Don’t worry, I’m not talking yoga here. When it comes to benefits, healthcare is the foundational component employees expect and need for their households. But, I think we can all agree that there is less coverage and more confusion associated with the health plan these days. Giving employees tools to help navigate their health insurance AND healthcare makes the existing benefits package even better – for employees and employers alike.

Now, what about those employees who aren’t eligible for benefits or don’t elect benefits? With freshbenies, you have high-value healthcare benefits for all employees. That’s a differentiator in a tight job market that helps build loyalty. As an HR director, offer me a service that improves my existing benefits package and gives me something that helps every employee – I’m listening, partner.

2. K.I.S.S (a lobster?)

Before you pucker up, let’s remember public displays of affection lead to a LOT more paperwork for HR, so that’s definitely not what I’m talking about here ;-) 

I’m sure you’ve heard of this acronym: K.I.S.S. (Keep It Simple Sweetie). Introducing a new service or product is that much more difficult when it’s hard to explain to employees, which leads to low engagement. Further, when employees do engage, the experience itself needs to be simple and smooth.

That’s why the freshbenies Member Engagement System is so powerful. Employees receive ongoing, customized communications for their specific package. From emails to videos, apps to portals, and AI assistants to live customer service specialists, freshbenies continuously works to serve members in ways that are both convenient and fun – all of which helps drive our average 71% utilization

Check out one of our newest videos showing members the easiest way to activate their membership (and to understand the weird lobster reference above)…

3. Introduce their new BFF

How I wish I’d known about this golden service called Advocacy in my former HR life. So many times, employees came to me with billing questions or medical procedure advice, and I had no idea how to help them other than suggesting they call the insurance company. I HATED it. 

Even I don’t like calling my insurance company. I recently was in this very position when my prescription dropped off my formulary four months into my plan year. I went from paying $0 to being told it was now $220 for a one-month supply of my generic Rx. But read here to discover how my Advocacy service from freshbenies got me back to $0 (cha-ching)!
With freshbenies, HR has a fantastic answer to give employees who need help understanding benefits, reviewing medical bills, and making smarter healthcare decisions: “Have you reached out to your freshbenies Advocacy Health Pro for help?”

5 ways freshbenies helps employees

The HR team now has a resource to whom they can confidently direct their employees for answers. This not only helps the HR contact and the employee, but it’s a great way for the company to avoid any liability if a well-meaning HR team member gives incorrect advice (not to mention worrying about the privacy issues with HIPAA). Plus, empowering an employee to make a better healthcare decision can also save big money to the employer’s bottom-line. 

Advocacy alone can take a HUGE workload off HR’s desk while providing a dedicated, valid resource for their teams. 

4. Bring the power of ONE

Speaking of workload reduction, because freshbenies combines multiple solutions into one program, HR implementation time and communication to employees is that much easier. 

Along with one solution, freshbenies provides one convenient place called the freshbenies Employer Portal where the HR team can…

  • Track usage and SAVINGS, plus print reports from their customized Utilization Dashboard
  • Find forms, flyers, and videos for package-specific communication – without creating on their own
  • View and manage invoices
  • Add, deactivate, and update Members 

Having a multi-faceted solution with simple administration, features and communication resources as part of the benefits program? Yep, that’s making their life easier.

Now it’s your turn! How do you make life easier for your HR clients? Comment below or email me at


After enjoying a successful career in Human Resources, Terri joined the freshbenies team to work with employers and brokers, making it her mission to increase engagement and utilization of the freshbenies consumerism tools. She also enjoys empowering women through Mary Kay, singing in a country music duo for senior citizens, and spending time with her amazing husband and kids.

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Tanya Boyd
Tanya Boyd
President of Tanya Boyd & Associates

I didn’t want to go to urgent care or the ER. Using Doctors Online in my freshbenies membership, I went online to ask a doctor. The doctor responded and said to check my blood pressure. He followed up with the next day to make sure my numbers were OK. By then, the feeling was starting to go away. He told me if it persists to contact my doctor. It was great that I didn’t have to go somewhere and wait forever, and it was free.” - Kelli from Texas

Are you a freshbenies member?

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Heather from NY
Heather from NY

I use this benefit for the entire family - from pink eye on my seven-year-old to upper respiratory infections, urinary tract infections and colds. 







After requesting a visit, a doctor responds by call or video to diagnose, and often calls in a prescription to my pharmacy. 

No calling the doctor’s office, leaving work or missing school - and no germy waiting rooms! It's the best thing since sliced bread!