Just how high do pets rank in family status? When asked who they’d bring to a desert island, more people answered, “my cat” or “my dog” than “my husband” or “my wife.” Additionally, 55% of pet owners are purchasing birthday presents and 37% are cooking food for their fur babies. We’re CRAZY for our pets.
Today, I’m sharing 3 reasons why pet benefits are a smart move for employers and their employees.
1. There’s a pet boom
According to The American Pet Products Association, almost 85 million households have a pet — that means 3 in 5 Americans have at least one pet in their home. Younger generations lead the rate of pet ownership with 71% among Millennials and 74% among Gen Xers.
In the cats vs. dogs debate, dogs come out on top with 71% of pet owners saying they have at least one dog compared to 49% with a cat. The majority of dog owners have just one pooch in the house (61%). Cat owners are somewhat less likely to limit their home to just one kitty (53%), the average number of cats under those roofs is two.
I’m part of this pet boom with one dog and two cats (but I won’t tell you which one I’d choose to take to my desert island).
Employers can take advantage of this boom by finding low-cost, high-value opportunities to care for employees extended fur families in this way.
2. Pet care is expensive
Pets are family — which means we’re willing to pay for all kinds of things they need. Disposable income is increasingly shifted toward pet nutrition and healthcare. In 2020, a projected $99 billion will be spent on our pets - almost double the amount from ten years.
Where’s it all going? Here’s a quick breakdown of the 2019 pet spend in four major categories…
- $36.9 billion for pet food and treats
- $29.3 billion for vet care and product sales
- $19.2 billion for purchasing live animals, supplies and over the counter medicine
- $10.3 billion for other services (boarding, grooming, training, pet sitting, etc.)
While expenses like food and treats are spread throughout the year, routine annual veterinary care might cost between $200 to $400 a visit. Unplanned events such as accidents, injuries, or unexpected illnesses can cost much more. The average emergency vet visit is $800 to $1500, and if your dog or cat needs surgery, it will add thousands to the bill. The Insurance Information Institute reports an annual spend of over $1000 on veterinary bills and services.
Employers can take advantage of this by finding low-cost, high-value opportunities to help employees save on these expenses.
3. There are high-value, low-cost solutions
While pet insurance can be expensive and complicated - and some pets are excluded - there are other solutions available. Pet Telehealth is a strong alternative that’s less expensive and much simpler to install and use.
- NO underwriting
- NO limit to the number of pets
- NO limits to the number of uses
- NO high costs
The freshbenies Pet Pack includes Pet Telehealth, giving employees 24/7, $0 visits for dogs and cats with veterinary specialists via phone, email or chat. Fast veterinary help can reduce or eliminate the need for expensive emergency care visits.
Here’s my own experience with the service…
Beyond emergency care, the Pet Telehealth vets can give breed-specific advice on training, socialization, food recommendations, diet, exercise, and much more. I’ve personally used them to help me introduce my puppy into a home with two adult cats –excellent advice and a follow-up call with written materials sent on the next steps. Now I can’t concentrate on work due to all the cat and puppy cuddling cuteness!
In addition to Pet Telehealth, the freshbenies Pet Pack comes with savings on everyday pet needs:
- monthly delivery of toys, treats, and chews from Bark Box
- dog sitting and walking appointments from Rover
- cash back from more than 260 popular retailers at Pet Perks
- medications with the freshbenies Rx Savings service
The freshbenies Pet Pack is available as a stand-alone package or as an add-on to a core freshbenies membership.
Now it’s your turn! How are you addressing the pet boomer trend with your groups? Comment below or email me at firstname.lastname@example.org.