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Jan 23, 2018

Have you heard the saying, "When one door closes, another opens?" Well, that's what should happen, but when it comes to accessing the healthcare system, it's not always the case. 

I'm sure you're all too aware that there are several trends taking place in the United States that are making it harder for Americans to find appropriate healthcare. Longer doctor wait times, smaller networks, and just an overall shortage of doctors cause some to skip care altogether. 

We need different and faster ways to seek medical care and get medical advice. There need to be alternatives that will get used by employees and deliver savings to employees, as well as to the employer.  

I'm sharing 3 strategies to help employees open up some new doors when so many doors to access care are closing.  

1. $0 Visit Fee Primary Care Visits  

Instead of an employee having to wait 24 days to visit their primary care physician, provide 24/7 access via phone/video visits within minutes. It's estimated that two-thirds of medical issues could be diagnosed this way - all the way to a prescription, if medically necessary. As the doctor shortage continues to grow, these wait times will expand, driving many to skip care altogether. The key factors in driving employee utilization are a $0 visit fee, and a turnkey engagement system.

2. Personalized Medical Advice from Specialists

35% of the 20 billion searches for health information online came from Americans trying to self-diagnose their medical conditions. These impersonal searches often end in the dreaded "it could be cancer" statement driving more people to unnecessary medical visits, including expensive trips to the Emergency Room. Sometimes employees need answers to medical questions, second opinions and triage for specialist issues. With a Doctors Online service, employees get 24/7 e-visit access to real doctors who respond directly to medical questions within a few hours and provide personalized advice. Employees can even upload test results and pictures for a more personalized and accurate interaction.  


3. Employee Advocate

When the size of a network is reduced, employees can find it more difficult to locate an in-network provider for medical service. Having a personal advocate to do the research, transfer medical records from previous providers, and even schedule appointments can make a network change smoother for employees while reducing unnecessary out-of-network charges. This issue will continue to be magnified by the doctor shortage issue that I mentioned above. 

I experienced this issue first hand a few months ago when my family was going through a network change. We had to find a new pediatrician for our children since our old doctor was not included in the new network. In the beginning, my wife and I took on this task ourselves, but the first 4 or 5 pediatricians we contacted weren't accepting new patients. So, I turned to my Advocate (which I should have done from the beginning) - within a day they had located a high-quality pediatrician in my network who was accepting new patients.    

Access to personalized healthcare that's convenient and affordable is becoming more difficult for the average American, but with the implementation of the strategies I mentioned above, you can reduce this burden for your employers and their employees. Longer wait times, shrinking networks, and the overall shortage of physicians will continue to close the normal doors to access healthcare for employees. It's time to adopt these new strategies that employees will actually use and provide them with some new "open doors" to access the healthcare system. 

Now it's your turn! What new strategies are you recommending to groups that improve their access to care? Comment below or email me at

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Tanya Boyd
Tanya Boyd
President of Tanya Boyd & Associates

I didn’t want to go to urgent care or the ER. Using Doctors Online in my freshbenies membership, I went online to ask a doctor. The doctor responded and said to check my blood pressure. He followed up with the next day to make sure my numbers were OK. By then, the feeling was starting to go away. He told me if it persists to contact my doctor. It was great that I didn’t have to go somewhere and wait forever, and it was free.” - Kelli from Texas

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Marta from NC
Marta from NC

I’ve had a great experience using this app!

It’s very convenient with everyday life.


I use it all the time and highly recommend freshbenies to everyone!