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Employee Benefits: Traditional vs. Perks

Sep 17, 2019

Employee benefits aren’t what they used to be – or at least they aren’t limited to what they used to be. Medical, life, disability and retirement remain important, but how do employers stand out from the competition? 

Benefits help employers differentiate themselves in order to attract and retain quality employees. If that’s true, then offering the typical benefits only achieves part of the goal. 

Consider these stats…

  • The national unemployment rate is 3.7% – this is the tightest job market employers have faced in decades
  • By 2025 millennials will represent a whopping 75% of the workforce – and many will be decision-makers
  • This recent study shows nearly half of Americans own a digital assistant (hello Alexa and Siri) – 69% use it every day showing our behaviors and expectations for service are definitely changing 

Limiting a benefits package to “traditional” offerings is a thing of the past. It’s part of why we started freshbenies, and also why we were at the PERKS Convention in LA last week.

20 ways freshbenies helps employees save

Have you heard of the PERKS Convention? It’s a national showcase of innovative services that have a direct impact on employees and enhance workplace culture. The video and recap below give a quick overview of the top trends we saw at the show...

  1. Workplace fun and convenience: including food, beverages, massages, clothing, rewards programs, engagement surveys, team bonding events, and more
  2. Pet benefits: insurance, as well as help with making “bring your pet to work” day safe
  3. Unique wellness: not standard wellness programs, but yoga, massages, desk elliptical machines, visiting dental care, guides to help employees through life issues and more
  4. Financial tools: help for school debt, paying medical bills, budgeting, and more
  5. Women in the workplace: products and services for family planning and fertility, contraception, lactation, feminine products, pregnancy, childcare, and more

The team at Perks has compiled their Big Book of Perks that includes 100 companies and services. Click the image below to download your copy.

Big Book of Perks

Employers need to stand out against the competition. If you’re an employee benefits consultant, you want to do the same. With these ideas, you can position yourself as a strategic partner to your clients (and get your foot in the door with new employers) by bringing new ideas – and leading with something different. 

Now it’s your turn! What next gen benefits do you think employers need and employees want? Comment below or email me at



Heidi has a passion for helping busy families control their healthcare dime, time and peace of mind! She writes articles to do just that, while keeping it fun and simple for her readers! She also speaks on healthcare issues and is the owner of

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Tanya Boyd
Tanya Boyd
President of Tanya Boyd & Associates

I didn’t want to go to urgent care or the ER. Using Doctors Online in my freshbenies membership, I went online to ask a doctor. The doctor responded and said to check my blood pressure. He followed up with the next day to make sure my numbers were OK. By then, the feeling was starting to go away. He told me if it persists to contact my doctor. It was great that I didn’t have to go somewhere and wait forever, and it was free.” - Kelli from Texas

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Marta from NC
Marta from NC

I’ve had a great experience using this app!

It’s very convenient with everyday life.


I use it all the time and highly recommend freshbenies to everyone!